Redefining Entertainment for Gen Z
We welcome you to explore online youth culture and its effect on communication as we know it. Join us for a plunge into Gen Z, how to engage younger audiences, and how the TikTok drama series 'RUSET', produced by IQ and ABBY.WORLD is challenging the norms of storytelling by adapting drama to a fast-moving scrolling context.
- How to engage a Digital Generation: How do Gen Z view the world, and how can a brand leverage online culture to create engaging experiences for a Gen Z target group – and even Gen Alpha?
- The Evolution of Storytelling: How IQs 'RUSET' leverages short-form content to craft compelling narratives that resonate with Gen Z's online behavior
- Redefining Entertainment Norms: First came branded content, then branded entertainment. What comes next?
Join us for a breakfast from Pom & Flora and an unfiltered conversation by: Amanda Nordlöw & Jonas Eriksson, Producers behind 'RUSET' @ ABBY.WORLD, Johanna Lindberg Head of Comms. Strategy @ ABBY.WORLD and Swedish actor and screenwriter Fabian Penje starring as ‘Theo’ in IQs ‘RUSET’.
Open Air is a face-to-face creative lecture series hosted by interdisciplinary agency ABBY.WORLD.
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